![]() Podcasts also let Spotify serve ads to its paying subscribers, a valuable target. “More non-music listening will improve its negotiating position with the major record labels, a small group of companies with must-carry content for any music streamer. But podcasts are a strategically important category for Spotify, and the deal gives them exclusive rights to the biggest show going.” Is Rogan worth $200 million? Maybe not in isolation. Obviously you have to set that against controversy, bad press, and artists leaving in protest. His ad-reads are reportedly very effective, even among podcast ads- his audience listens to him. He said: “Rogan is the biggest podcast in the US, maybe the world. Joseph Evans, head of tech at Enders Analysis, told Mediatel News Spotify has “good strategic reasons” to increase podcast listening on its service. Spotify has since removed 70 archived episodes of the podcast, and put Covid-19 advisories on certain episodes, but is The Joe Rogan Experience still worth the money for the music streaming giant? It has recently come more into the spotlight as artists like Neil Young, Joni Mitchell and India Arie have withdrawn their music from the streaming platform in protest at the podcast’s alleged Covid misinformation and use of racist language. It was the most listened-to podcast in the US last year with a reported average of 11 million listeners per episode. The Joe Rogan Experience just released episode 1780, having been broadcast since 2009, with multiple episodes dropping each week which can run between 90 minutes and over four hours long. Two Spotify sources told The New York Times Spotify’s deal for The Joe Rogan Experience in May 2020 was worth $200m, when it was previously reported, but never confirmed, to be half that amount. I've never tried to do anything with this podcast other than just talk to people and have interesting conversations.Spotify’s deal with Joe Rogan for exclusive hosting rights to his podcast was reported last week to be double previously thought. In a statement shortly after musical legend Neil Young and others removed their music from Spotify in protest of Rogan's misinformation platform, Rogan - who called himself a " huge Neil Young fan,"- said, "I'm not trying to promote misinformation. ![]() ![]() No action has yet been taken in regard to homophobic and transphobic language, or the misinformation regarding COVID and vaccines on multiple episodes of Rogan's show. Want a daily wrap-up of all the news and commentary Salon has to offer? Subscribe to our morning newsletter, Crash Course.Įarlier this year, Spotify removed 70 episodes of "The Joe Rogan Experience" due to racist language. Rogan has mocked trans women athletes, misgendered United States Assistant Secretary for Health Rachel Levine, expressed support for Florida's " Don't Say Gay" legislation and spread the fallacy that queer teachers sexually "groom" children. Rogan has also been transphobic and homophobic on his podcast, as The GLAAD Accountability Project and others have documented. Early this year, a compilation was shared where Rogan used the N-word about two dozen times on his show, and also referred to Black people with demeaning stereotypes. Rogan's controversies did not start with COVID - and they have not ended with it, either. ![]() ![]() Robert Malone, whose interview caused such a backlash, a petition circled, signed by multiple medical professionals, calling for Spotify to remove Rogan's podcast due to his spread of misinformation. He has hosted multiple anti-vaccine talking heads on his show, including Alex Berenson and Dr. After contracting the virus himself, he said on the air that he had taken ivermectin - and offered to buy fans fake vaccine cards. He came under fire last year for spreading misinformation about COVID on his show. Rogan, a former comedian, actor, sports pundit and host of the reality show "Fear Factor," launched his podcast in 2009. Spotify stands by Joe Rogan, despite latest N-word debacle and losing more artists and subscribers ![]()
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